Top 5 Beauty Retail Apps on Android in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the leading beauty retail applications on the Android platform in Kenya showcased varied trends in downloads and active user engagement. Here's a closer look at the top five apps tracked by Sensor Tower.

Fechi Organics saw weekly downloads fluctuate, peaking at 245 in late October before gradually declining to 144 by the end of December. Despite the consistent download activity, revenue generation was not recorded during this period.

The MLH APP experienced a similar trend, with downloads reaching a high of 252 in mid-November. The numbers then varied, ending the quarter at 148 downloads. Like Fechi Organics, revenue figures remained absent throughout the quarter.

StyleKorean showed a steady increase in weekly downloads, starting from 71 and climbing to 212 by the end of December. Its active user base also grew significantly, rising from 366 to 660 during the same period, indicating increased user engagement.

UMMA | K-Beauty for Business had modest download figures that surged in December, with a notable peak of 192 downloads in the week of December 23. The app did not record any revenue within this quarter.

Lastly, Purplle Online Beauty Shopping experienced a gradual increase in downloads, starting at just 4 and reaching 70 by the end of the quarter. Its active users grew steadily from 172 to 268.

These insights, provided by Sensor Tower, highlight the diverse performance and user engagement trends of beauty retail apps in Kenya. For more detailed analytics and insights, visit Sensor Tower's platform.